About Us

"Our vision is to be trusted as the very best third party insurance administrator. We will deliver a first class service from start to finish, delighting our customers and maintaining long and trusted relationships with our partners. Our in-house system and technology allows us to be a leading provider of pet products and solutions; our speed with innovative concepts in product and system enhancements embraces all that is Ultimate Insurance Solutions and we intend to develop this further."

Paul Hampshire

Our values are part of our DNA. They guide us in everything we do – from key business decisions to the way we work with our partners, customers and each other.

Ultimate Insurance Solutions (UIS) is the affinity division of the Markerstudy Group of Companies. Specialising in pet insurance, we have the capabilities, infrastructure and expertise to deliver bespoke white labelled home, motor and pet insurance services.

In addition, we work with a number of partners to deliver ancillary products including personal accident cover, family legal protection and excess protection. The division brings together a host of exceptional brands which provide both a strong and extensive offering to our partners and outstanding service to our customers.

With a wealth of industry experience and an impressive portfolio of partners, we pride ourselves on creating long and lasting relationships and have big ambitions for the future. Get in touch for more information on the services we offer and how we could work together.

Please CLICK HERE to view Ultimate Insurance Solutions' complaints data.


Delivering on our promises


Standing by our commitments


Being a dependable partner that can be counted on

Long term partnerships

Creating long and lasting business relationships


Adapting and responding to the needs of our business, customers and people


Focussing on progression and celebrating achievement

Customer support

Putting our customers at the heart of all we do

First class service

Delighting our partners and customers with unbeatable service

We are proud to have created a vibrant culture where ideas are embraced, people can thrive and success is rewarded. This remains at the core of Ultimate Insurance Solutions.

Meet our team

Paul Hampshire - Chairman

Responsible for: The direction and development of the business.

Paul was a founder member of Ultimate Insurance Solutions in 2001 and Managing Director of Ultimate Insurance Company prior to purchase by the Markerstudy Group of Companies in March 2015. Having started his career in insurance with RSA in 1980, Paul spent many years as a personal injury claims specialist with Gan Insurance Company before becoming General Manager of Groupama Accident & Health division in the 90s, based in London. He also has personal lines and commercial insurance experience both as an underwriter and broker and with Ultimate Insurance Solutions as an appointed Lloyds Coverholder. A recent past President of The Guildford Insurance Institute and current CII member, Paul is driven by success and developing business relationships.

Email | 023 9229 2786
Samantha Gouldthorp - Head of Operations

Responsible for: Customer contact, pet claims, training and quality.

Samantha has been with Ultimate Insurance Solutions for three years and has more than 15 years of operational experience working for SSE and Sky. During Samantha’s three years she has been involved in the development and launch of Paws & Claws as well as introducing the ‘Manage my Policy’ feature which has enabled the business to review how we service our customers and more importantly how we can create a better, smoother interaction. As the Head of Operations, Samantha is responsible for claims handling and assessing, fraud, partner claim audits and ensuring the operation is organised, efficient and effective. Samantha is accountable and committed to meeting and exceeding the expectations of our internal and external stakeholders whilst delivering against business objectives and performance standards.

Email | 023 9229 2795
Chris Hammett - Head of Projects & Implementation

Responsible for: Providing planning and strategic insight to the business.

Chris joined BDML Connect as Accounts Assistant in 2001, progressing through the accounts, credit control and finance departments. Now working for Ultimate Insurance Solutions, Chris focuses on strategic projects to improve and streamline the business systems and processes to ensure they perform at their optimum.

Email | 023 9229 2785
Tony Heath-Smith - Head of Ecommerce

Responsible for: Application development for the business.

Tony has worked with the Ultimate Insurance Solutions team for over 10 years, taking a permanent role heading up the ecommerce team in 2015. A maths graduate from UCL with over 30 years in IT, Tony has worked with clients including Citibank, Barclays, Shell, Diageo and Waitrose as well as being part of the technology team behind Who Wants to be a Millionaire. As chief architect of our pet systems, Tony has been influential in moulding our system into a market leading pet-focused suite of applications. Now managing a team of developers Tony is taking our technology platform to the next generation.

Email | 023 9229 2788